Animalz Blog

Lauren Everitt on Okta’s Newsroom-Driven Content Strategy
Podcast

Lauren Everitt on Okta’s Newsroom-Driven Content...

“As we’re all witnessing right now, especially with AI, it all comes back...
Ty Magnin 62 min read
08/12/25
Kirti Sharma (Adobe) on Original Content AI Can’t Copy — and Buyers Remember
Podcast

Kirti Sharma (Adobe) on Original Content AI Can’t Copy — and...

“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s...
Ty Magnin 57 min read
08/05/25
Jennifer Clark (Zoom) on Turning Content From Cost Center to Revenue Powerhouse
Podcast

Jennifer Clark (Zoom) on Turning Content From Cost Center to...

“So many people look at content as a cost center, and I want us to be a...
Ty Magnin 55 min read
07/29/25
Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO
Podcast

Mallory Russell on Earning AI Mentions and Winning Discovery...

“What we ended up building out was a 40-person organic marketing organization...
Ty Magnin 62 min read
07/22/25
The Three Maxims That Power Strong Content Cultures
Tools

The Three Maxims That Power Strong Content Cultures

Some companies publish content that just feels a cut above the rest. The kind...
Sara Coggin 14 min read
07/16/25
Stephanie Losee (Autodesk) on Making Content Work in Matrix Organizations
Podcast

Stephanie Losee (Autodesk) on Making Content Work in Matrix...

“If we combine those budgets with a team of two, we can do the work of 15...
Ty Magnin 59 min read
07/15/25
Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones
Podcast

Inside Zapier’s 454% ROI Content Engine With Lane Scott...

“With these ROI numbers, tell me why I shouldn’t give you advertising’s...
Ty Magnin 53 min read
07/08/25
Creativity Is Back: 20 Growth Ideas That Don’t Rely on Keywords
Tools

Creativity Is Back: 20 Growth Ideas That Don’t Rely on...

Remember when content marketing meant something other than chasing keywords?...
Tim Metz 12 min read
07/03/25
Tracey Wallace Explains Her No-Content-Without-Distribution System at Klaviyo
Podcast

Tracey Wallace Explains Her No-Content-Without-Distribution...

“Nobody is coming to the Klaviyo site specifically for the content unless we...
Ty Magnin 43 min read
07/01/25