Blog (Latest Posts)

Tools

The 9 Best B2B SaaS Content Marketing Agencies in 2025

Even though we’d like to give ourselves all the adulation, there’s truthfully...

Animalz • 9 min read

02/01/25

NewsStrategy

Our AI Journey: Lessons from Failed Experiments and Where We...

In August 2022, four months before ChatGPT’s launch, we predicted AI would...

Nathan Wahl • 9 min read

01/30/25

Tools

The $200 AI Question: Should You Upgrade to ChatGPT Pro?...

“Wait, would anyone pay $200 per month when you can pay $20 — or even use...

Tim Metz • 15 min read

01/16/25

Strategy

Content Marketing Experiments That Worked for Us in 2024

We’ve turned our content program into something of an R&D lab this year....

Tim Metz • 7 min read

12/19/24

Writing

Blockbuster Blogs: How Breakthrough Ideas Are Born

Words can plant ideas in your mind forever. You read them, they click, they...

Tim Metz • 13 min read

12/05/24

DataNews

Revive 2.0: The Content Refresh Tool for Instant Decay...

Five years ago, we launched Revive as a free content refresh tool to help...

Tim Metz • 5 min read

11/21/24

Strategy

How to Use the Hook Model to Make Your Content Irresistible

What If Your Content Could Have the Same Pull as Your Favorite App?If you’re...

Sara Coggin • 12 min read

11/14/24

Interviews

Beyond Vanity Metrics: SegMetrics' Keith Perhac on Asking...

Rather than drowning in data, marketing teams should focus on asking precise...

Tim Metz • 17 min read

10/29/24