Content Marketing Podcast

“As we’re all witnessing right now, especially with AI, it all comes back down to: are you an exceptional storyteller?” In this episode, Lauren Everitt shares how Okta stood up a lean newsroom inside

“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s pushed the bar even higher for the good ones.” In this episode, you’ll learn from Kirti Sharma why trying to make content

“So many people look at content as a cost center, and I want us to be a revenue driver.” In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and why

“What we ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” That’s how Mallory Russell describes her journey at Square,

“If we combine those budgets with a team of two, we can do the work of 15 people at Ipsos.” In this episode, Stephanie Losee shows you that you don’t need a big crew to win. Learn how pooled budgets,

“With these ROI numbers, tell me why I shouldn’t give you advertising’s entire budget right now?” Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. In this

“Nobody is coming to the Klaviyo site specifically for the content unless we are driving them there.” Planning distribution first isn’t a new idea, but making it a hard rule is rare. In this episode,

Content without distribution goes nowhere. Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also believes

Face-to-face connection still matters, especially as AI changes content marketing. “Over the last eighteen months or so, I’ve probably met with 600 or 700 different marketers throughout the world

“I have this mantra around creating value, not noise.” That’s how Rhonda Hughes approaches content leadership. In this episode, she shares how she turned a scattered content operation into an

“I am not here to create high-performing content for you. I am here to help this group change our audience’s hearts and minds.” That’s the goal Heike Young set for her team at Microsoft. In this

What’s the one thing your audience should remember after reading your content? If you can’t answer that, don’t ship it. That’s the new standard Kay-Kay Clapp sets for enterprise content teams, and

This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. Our mission: demystify these

“We made it.” After four weeks and seven guests, the Animalz Podcast season on AI & Content has concluded. In this finale, hosts Ty Magnin and Tim Metz synthesize the key insights, surprising

“The thing that AI is really good at right now is giving us adequate stuff,” says Ines Lee, Head of Content at Ali “You think that a typical piece of content would maybe be five to 10 different steps

“The thing that AI is really good at right now is giving us adequate stuff,” says Ines Lee, Head of Content at Ali Abdaal. “It’s like a cover band that really hits all the notes perfectly, but you’re

“I think a lot of people just misunderstand how to use LinkedIn,” says Parthi Longanathan, CEO of Letterdrop. “I onboard customers and they’re like, ‘My boss told me we need to grow impressions by

Stewart Hillhouse shares a refreshingly practical perspective on using AI for content marketing. He explains how the modern content marketer must operate at the intersection of strategy and rapid

In this episode, Thenuka Karunaratne discusses the future of SEO, where AI, data, and automation converge. He explains that while many content marketers are hesitant about AI, it’s already reshaping

Not all conversations on AI and content marketing feel inspiring. This one does. Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. His perspective is positive, practical,

In this episode, Nathan Baschez offers a refreshing perspective on AI writing tools. He explains we’re still at “the very bottom of the S-curve of adoption” for writers embracing AI. Meanwhile,

Welcome to a new season of the Animalz Content Marketing Podcast. Seven pioneers in AI and content join us to answer one question: “Hello… is there any value out there?” The AI conversation in content

Ash Read, Editorial Director at Buffer, talks through: how to compete in an industry saturated by content marketing; finding your unique differentiator; the power of brand and vision in content; how

Blake Emal, Chief Marketing Officer at Copy.ai, explains how AI can help small content teams, how to get great at Twitter marketing, and why Copy.ai encourages its team to embrace side projects.

Dr. Fio Dossetto, editor-in-chief of contentfolks and former Senior Editor at Hotjar, talks through “product-led” content, writing search content without becoming a copycat, and levelling-up your

In this webinar recorded for Superpath, Ryan and Andrew talk Jimmy Daly through Animalz’s first annual Content Marketing Benchmark Report.They explore six key findings from the data; cover the

In today’s episode, Animalz’s COO Haley Bryant talks with Sydney Carlton, Director of Brand Marketing at Storyblocks, a stock videos, images and audio provider.In October, Storyblocks launched

In today’s episode, I set out to answer one of the hardest questions in marketing: how do you become a thought leader? I pick the brain of Animalz’s strategist Katie Parrott, and we chat through:the

In today’s special episode of the Animalz podcast, you have questions, and we have answers.I enlisted Animalz CEO Devin Bramhall to help me answer some of the hardest content marketing questions you

In today’s episode of the Animalz podcast, I enlist Animalz Head of R&D, Andrew Tate, to talk through the good, the bad, and the downright mind-blowing aspects of GPT-3, the uncannily powerful

Few industries are more saturated with content marketing than ecommerce.From juggernauts like Shopify and Bigcommerce, to a growing multitude of scrappy startups, every ecommerce company is hungry for

Content audit. Two words to strike fear into the heart of every content marketer. Well, not really. For any blog more than a year or two old, getting to grips with the performance of your older

As a company whose entire reason for existence is creating the world’s best content marketing, we spend a lot of time thinking about quality. What does it really mean to create something quality?How

In today’s episode, Ryan chats with Animalz team members Cassie and Stephanie about Education Technology, an industry undergoing a gold-rush style boom in the wake of COVID-19. We talk through:The

Often at Animalz, we talk of the distinction between a content publication, and a content library.Most content marketing strategies—rightfully—depend upon organic search as the primary driver of their

In today’s episode, Ryan talks category creation with Emily Byford, Content Marketing Manager at SaaStock.We discuss SaaStock’s pivot from one of the premiere in-person SaaS conferences to an entirely

The Degreed 2020 marketing plan is changing, and fast. With their original plans out the window, learn how their team is adapting their marketing strategy to keep growth trending up and to the

In this episode, Jimmy and Ryan talk about our new product: on-demand consulting for your content team.We explain what it is, who it’s for and why now. We also talk through some of the

Are you rethinking your content strategy right now?So is Joei Chan, content director at the e-learning company 360Learning. She was hired to lead content just a few weeks before the Covid-19 crisis

In an environment where acquisition of new customers is very challenging for most business, retention is extremely important.In this episode, Jimmy and Devin talk about what we’re doing to retain our

In our first-ever live podcast, Devin and Jimmy talk about content marketing during a crisis.We talk through a few situations that we’re seeing our own customers experiencing and take questions from

Join us for an upcoming LIVE podcast. We’re going to talk about content marketing during a crisis and answering live questions. If you’d like to submit a question, just send to

This is among to the most things we common things we hear on sales calls: “Paid acquisition is getting too expensive and we haven’t made any investment in content. How soon can we get started?”It’s

Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context. At the very least, you need a deep understanding of:The customerThe productThe

In this (very) quick episode, Jimmy talks about why so many blogs don’t generate leads and talks about how to address that problem. This advice won’t disrupt your entire strategy—instead, you might

Is that a content strategy? A plan? Or is it a vision?We’ve realized that a lot of the terminology in our space is actually really confusing. Let’s make sure that when we say the word “strategy” that

Terms like top, middle and bottom of the funnel content are thrown around all the time—but are we all speaking the same language?Ryan and Jimmy recently realized they had very different ideas of what

Community is decentralized, hard to measure and difficult for marketing teams to execute on. So why is it so important?In this episode, Devin and Jimmy talk community. Jimmy show his bias for

Our teammate Jan-Erik Asplund recently wrote a piece for the Animalz blog that blew up. The piece—BLUF: The Military Standard That Can Make Your Writing More Powerful—trended on Hacker News and racked

Paid, earned, owned and shared. Our VP of Marketing Devin Bramhall chats with Liz Gottbrecht, VP of Marketing at the influencer marketing platform Mavrck. They explain the nuances of distribution,

Onboarding is perhaps the most fragile phase of the customer lifecycle. It’s a time for establishing relationships, building trust, and demonstrating to your customer that you’re able – and excited –

What do you do when you’re tasked with building a content team from the ground up? What are the first roles you should hire? What metrics should you be accountable to? What should your initial

Content outliers, posts that generate a disproportionately high volume of search traffic, can make the rest of your site look small fry in comparison. These “whale” posts present several challenges.

A well-executed rebrand can reinvigorate your base and attract new customers. A poorly executed rebrand can cost tens of millions of dollars, as Tropicana learned in 2009. I’ve been thinking a lot

There’s a copycat crisis brewing in content marketing right now. Just look at page one of SERPs and you’ll see post after post with strikingly similar structure and titles (the only difference being

After speaking with 168 companies over 18 months, Jimmy shares the trends he’s seeing in content marketing right now. You can follow Devin on Twitter at @devinemily and Jimmy at @jimmy_daly.

As content marketers, we’re trained to match articles to audiences and search intent. We’re experts in creating style guides for content across channels. We hang our buyer personas up on the wall like

BLUF is a military communications principle originally designed to enforce speed and clarity in reports and emails. But when applied to content marketing writing, it transforms loose narratives into

In this episode, Devin and our in-house content marketing editor, Gail Marie, discuss the role that editors play in the production of high-quality, high-performing content. They also chat about the

In this episode, Devin and Cassie talk about how changes in Google SERPs make it harder for businesses to earn organic traffic. Is this a problem or an opportunity?You can follow Devin on Twitter at

Devin and Nicole chat about the two core functions of a content manager: content strategy and content production. They also dive into the evolution of the content marketer’s role and what the ideal

This week, Devin and Jan explore what thought leadership content really is, what differentiates good thought leadership writing from bad and how to use this type of content to generate leads, attract

Devin and Jimmy talk about feedback: how to give it, how to receive and the role it plays in growing a company. At Animalz, we’ve built feedback into our workflow so that every member knows what to

We are really excited to announce that we’ve launched our first-ever software tool, Revive. It’s a free content refresh tool that looks at your Google Analytics and finds content decay. Andrew and

Jimmy and Jan discuss different types of content lanes—tracks that you can use to produce regular content for your blog—and what makes each one, from teardown to use-case content, effective and useful

Ryan Law joins us to talk about his recent post on the blog and the idea of distribution-first content marketing. We walk through three distinct examples of successful blog posts, from three different

Nicole Kohler joins us on the podcast to talk about her recent post on the Animalz blog, about doing content for a wall coverings manufacturer and later, for Automattic, and more.You can listen right

We chat with Atlassian marketing manager Blake Thorne about how he went from working as a journalist to working in content marketing, how that’s informed his work today, and self-serve sales (and how

Jimmy and Jan sit down with John Bonini, the Director of Marketing at Databox, to talk about product, career, and podcasting. We talk about how John made his way from working as a sportswriter to

Jimmy and Jan chat with Lane Genee, who runs marketing at Teampay. They chat about Lane’s early job helping her mother win a political election, the marketing lessons learned there, and how they tie

When you have strong content review and reporting processes in place, refreshing an old piece of content is one of the best ways to get a great ROI on your effort. Refreshing a post can take it from

Jimmy and Jan break down three of the biggest obstacles that content marketing teams face when trying to create great content — and how to overcome each category.You can listen right here, or on

Reporting on content marketing is harder than it sounds. You have to share the numbers, but you also need to craft a narrative around your work. Reporting is your chance to show what you’ve done, why

On our last episode, we discussed the lack of correlation between the time you put into a piece of content and the quality of that piece of content. On this episode, we discuss how great content

Is there a correlation between time invested in content and the performance of that content?Often, the answer is “no.” Depending on how you look at it, this is either the best thing or the most

In our humble opinion, your blog is not a publication.Most SaaS blogs should emphasize quality, attack each topic they cover in-depth, and avoid chasing trends or timely news stories. On this episode

Learning to be a great content marketer is one thing. Earning yourself a senior role is another. On this episode of the Animalz podcast, Animalz director of marketing Devin Bramhall (follow her on

A lot about your company is going to change when you make the decision to go upmarket and start closing enterprise deals. Your content marketing is no exception.On this episode, we discuss what

As Tom Tunguz points out, content is one of the few forms of marketing that can show compounding growth. For this simple reason, content marketing has the potential to exceed simply bringing in

In this episode, Jimmy and Jan dive into an overlooked content strategy, bottom of the funnel content.You can listen right here, or on iTunes, Overcast, or Spotify. Learn why driving top of funnel

In this episode, we sit down with Animalz GM and data lead Andrew Tate to talk about his recent post, The Science Behind 100,000-View Blog Posts.You can listen right here, or on iTunes, Overcast, or

In our second episode, Jan and I talk about movement-first content. It’s a strategy for earning credibility when you’re just getting started, and it’s a way to humanize large brands.You can listen

Welcome to the first ever Animalz podcast!In this episode, Jan-Erik Asplund and I chat about our interview with the QuickBooks SEO team. They deleted 2,000 blog posts and nearly doubled traffic to

In the “early days“ of content marketing, distribution channels were fewer, limited in ability and restrictive in measurement. I recall the days when I had to hack Twitter to create a company account,

In the “early days“ of content marketing, distribution channels were fewer, limited in ability and restrictive in measurement. I recall the days when I had to hack Twitter to create a company account,

Welcome to the first ever Animalz podcast!In this episode, Jan-Erik Asplund and I chat about our interview with the QuickBooks SEO team. They deleted 2,000 blog posts and nearly doubled traffic to

In our second episode, Jan and I talk about movement-first content. It’s a strategy for earning credibility when you’re just getting started, and it’s a way to humanize large brands.You can listen

In this episode, we sit down with Animalz GM and data lead Andrew Tate to talk about his recent post, The Science Behind 100,000-View Blog Posts.You can listen right here, or on iTunes, Overcast, or

In this episode, Jimmy and Jan dive into an overlooked content strategy, bottom of the funnel content.You can listen right here, or on iTunes, Overcast, or Spotify. Learn why driving top of funnel

As Tom Tunguz points out, content is one of the few forms of marketing that can show compounding growth. For this simple reason, content marketing has the potential to exceed simply bringing in

A lot about your company is going to change when you make the decision to go upmarket and start closing enterprise deals. Your content marketing is no exception.On this episode, we discuss what

In our humble opinion, your blog is not a publication.Most SaaS blogs should emphasize quality, attack each topic they cover in-depth, and avoid chasing trends or timely news stories. On this episode

Learning to be a great content marketer is one thing. Earning yourself a senior role is another. On this episode of the Animalz podcast, Animalz director of marketing Devin Bramhall (follow her on

Is there a correlation between time invested in content and the performance of that content?Often, the answer is “no.” Depending on how you look at it, this is either the best thing or the most

On our last episode, we discussed the lack of correlation between the time you put into a piece of content and the quality of that piece of content. On this episode, we discuss how great content

Reporting on content marketing is harder than it sounds. You have to share the numbers, but you also need to craft a narrative around your work. Reporting is your chance to show what you’ve done, why

Jimmy and Jan break down three of the biggest obstacles that content marketing teams face when trying to create great content — and how to overcome each category.You can listen right here, or on

When you have strong content review and reporting processes in place, refreshing an old piece of content is one of the best ways to get a great ROI on your effort. Refreshing a post can take it from

Jimmy and Jan chat with Lane Genee, who runs marketing at Teampay. They chat about Lane’s early job helping her mother win a political election, the marketing lessons learned there, and how they tie

Jimmy and Jan sit down with John Bonini, the Director of Marketing at Databox, to talk about product, career, and podcasting. We talk about how John made his way from working as a sportswriter to

We chat with Atlassian marketing manager Blake Thorne about how he went from working as a journalist to working in content marketing, how that’s informed his work today, and self-serve sales (and how

Nicole Kohler joins us on the podcast to talk about her recent post on the Animalz blog, about doing content for a wall coverings manufacturer and later, for Automattic, and more.You can listen right

Ryan Law joins us to talk about his recent post on the blog and the idea of distribution-first content marketing. We walk through three distinct examples of successful blog posts, from three different

Jimmy and Jan discuss different types of content lanes—tracks that you can use to produce regular content for your blog—and what makes each one, from teardown to use-case content, effective and useful

We are really excited to announce that we’ve launched our first-ever software tool, Revive. It’s a free content refresh tool that looks at your Google Analytics and finds content decay. Andrew and

Devin and Jimmy talk about feedback: how to give it, how to receive and the role it plays in growing a company. At Animalz, we’ve built feedback into our workflow so that every member knows what to

This week, Devin and Jan explore what thought leadership content really is, what differentiates good thought leadership writing from bad and how to use this type of content to generate leads, attract

Devin and Nicole chat about the two core functions of a content manager: content strategy and content production. They also dive into the evolution of the content marketer’s role and what the ideal

In this episode, Devin and Cassie talk about how changes in Google SERPs make it harder for businesses to earn organic traffic. Is this a problem or an opportunity?You can follow Devin on Twitter at

In this episode, Devin and our in-house content marketing editor, Gail Marie, discuss the role that editors play in the production of high-quality, high-performing content. They also chat about the

BLUF is a military communications principle originally designed to enforce speed and clarity in reports and emails. But when applied to content marketing writing, it transforms loose narratives into

As content marketers, we’re trained to match articles to audiences and search intent. We’re experts in creating style guides for content across channels. We hang our buyer personas up on the wall like

After speaking with 168 companies over 18 months, Jimmy shares the trends he’s seeing in content marketing right now. You can follow Devin on Twitter at @devinemily and Jimmy at @jimmy_daly.

There’s a copycat crisis brewing in content marketing right now. Just look at page one of SERPs and you’ll see post after post with strikingly similar structure and titles (the only difference being

A well-executed rebrand can reinvigorate your base and attract new customers. A poorly executed rebrand can cost tens of millions of dollars, as Tropicana learned in 2009. I’ve been thinking a lot

Content outliers, posts that generate a disproportionately high volume of search traffic, can make the rest of your site look small fry in comparison. These “whale” posts present several challenges.

What do you do when you’re tasked with building a content team from the ground up? What are the first roles you should hire? What metrics should you be accountable to? What should your initial

Onboarding is perhaps the most fragile phase of the customer lifecycle. It’s a time for establishing relationships, building trust, and demonstrating to your customer that you’re able – and excited –

Paid, earned, owned and shared. Our VP of Marketing Devin Bramhall chats with Liz Gottbrecht, VP of Marketing at the influencer marketing platform Mavrck. They explain the nuances of distribution,

Our teammate Jan-Erik Asplund recently wrote a piece for the Animalz blog that blew up. The piece—BLUF: The Military Standard That Can Make Your Writing More Powerful—trended on Hacker News and racked

Community is decentralized, hard to measure and difficult for marketing teams to execute on. So why is it so important?In this episode, Devin and Jimmy talk community. Jimmy show his bias for

Terms like top, middle and bottom of the funnel content are thrown around all the time—but are we all speaking the same language?Ryan and Jimmy recently realized they had very different ideas of what

Is that a content strategy? A plan? Or is it a vision?We’ve realized that a lot of the terminology in our space is actually really confusing. Let’s make sure that when we say the word “strategy” that

In this (very) quick episode, Jimmy talks about why so many blogs don’t generate leads and talks about how to address that problem. This advice won’t disrupt your entire strategy—instead, you might

Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context. At the very least, you need a deep understanding of:The customerThe productThe

This is among to the most things we common things we hear on sales calls: “Paid acquisition is getting too expensive and we haven’t made any investment in content. How soon can we get started?”It’s

Join us for an upcoming LIVE podcast. We’re going to talk about content marketing during a crisis and answering live questions. If you’d like to submit a question, just send to

In our first-ever live podcast, Devin and Jimmy talk about content marketing during a crisis.We talk through a few situations that we’re seeing our own customers experiencing and take questions from

In an environment where acquisition of new customers is very challenging for most business, retention is extremely important.In this episode, Jimmy and Devin talk about what we’re doing to retain our

Are you rethinking your content strategy right now?So is Joei Chan, content director at the e-learning company 360Learning. She was hired to lead content just a few weeks before the Covid-19 crisis

In this episode, Jimmy and Ryan talk about our new product: on-demand consulting for your content team.We explain what it is, who it’s for and why now. We also talk through some of the

The Degreed 2020 marketing plan is changing, and fast. With their original plans out the window, learn how their team is adapting their marketing strategy to keep growth trending up and to the

In today’s episode, Ryan talks category creation with Emily Byford, Content Marketing Manager at SaaStock.We discuss SaaStock’s pivot from one of the premiere in-person SaaS conferences to an entirely

Often at Animalz, we talk of the distinction between a content publication, and a content library.Most content marketing strategies—rightfully—depend upon organic search as the primary driver of their

In today’s episode, Ryan chats with Animalz team members Cassie and Stephanie about Education Technology, an industry undergoing a gold-rush style boom in the wake of COVID-19. We talk through:The

As a company whose entire reason for existence is creating the world’s best content marketing, we spend a lot of time thinking about quality. What does it really mean to create something quality?How

Content audit. Two words to strike fear into the heart of every content marketer. Well, not really. For any blog more than a year or two old, getting to grips with the performance of your older

Few industries are more saturated with content marketing than ecommerce.From juggernauts like Shopify and Bigcommerce, to a growing multitude of scrappy startups, every ecommerce company is hungry for

In today’s episode of the Animalz podcast, I enlist Animalz Head of R&D, Andrew Tate, to talk through the good, the bad, and the downright mind-blowing aspects of GPT-3, the uncannily powerful

In today’s special episode of the Animalz podcast, you have questions, and we have answers.I enlisted Animalz CEO Devin Bramhall to help me answer some of the hardest content marketing questions you

In today’s episode, I set out to answer one of the hardest questions in marketing: how do you become a thought leader? I pick the brain of Animalz’s strategist Katie Parrott, and we chat through:the

In today’s episode, Animalz’s COO Haley Bryant talks with Sydney Carlton, Director of Brand Marketing at Storyblocks, a stock videos, images and audio provider.In October, Storyblocks launched

In this webinar recorded for Superpath, Ryan and Andrew talk Jimmy Daly through Animalz’s first annual Content Marketing Benchmark Report.They explore six key findings from the data; cover the

Dr. Fio Dossetto, editor-in-chief of contentfolks and former Senior Editor at Hotjar, talks through “product-led” content, writing search content without becoming a copycat, and levelling-up your

Blake Emal, Chief Marketing Officer at Copy.ai, explains how AI can help small content teams, how to get great at Twitter marketing, and why Copy.ai encourages its team to embrace side projects.

Ash Read, Editorial Director at Buffer, talks through: how to compete in an industry saturated by content marketing; finding your unique differentiator; the power of brand and vision in content; how

Welcome to a new season of the Animalz Content Marketing Podcast. Seven pioneers in AI and content join us to answer one question: “Hello… is there any value out there?” The AI conversation in content

In this episode, Nathan Baschez offers a refreshing perspective on AI writing tools. He explains we’re still at “the very bottom of the S-curve of adoption” for writers embracing AI. Meanwhile,

Not all conversations on AI and content marketing feel inspiring. This one does. Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. His perspective is positive, practical,

In this episode, Thenuka Karunaratne discusses the future of SEO, where AI, data, and automation converge. He explains that while many content marketers are hesitant about AI, it’s already reshaping

Stewart Hillhouse shares a refreshingly practical perspective on using AI for content marketing. He explains how the modern content marketer must operate at the intersection of strategy and rapid

“I think a lot of people just misunderstand how to use LinkedIn,” says Parthi Longanathan, CEO of Letterdrop. “I onboard customers and they’re like, ‘My boss told me we need to grow impressions by

“The thing that AI is really good at right now is giving us adequate stuff,” says Ines Lee, Head of Content at Ali Abdaal. “It’s like a cover band that really hits all the notes perfectly, but you’re

“The thing that AI is really good at right now is giving us adequate stuff,” says Ines Lee, Head of Content at Ali “You think that a typical piece of content would maybe be five to 10 different steps

“We made it.” After four weeks and seven guests, the Animalz Podcast season on AI & Content has concluded. In this finale, hosts Ty Magnin and Tim Metz synthesize the key insights, surprising

This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. Our mission: demystify these

What’s the one thing your audience should remember after reading your content? If you can’t answer that, don’t ship it. That’s the new standard Kay-Kay Clapp sets for enterprise content teams, and

“I am not here to create high-performing content for you. I am here to help this group change our audience’s hearts and minds.” That’s the goal Heike Young set for her team at Microsoft. In this

“I have this mantra around creating value, not noise.” That’s how Rhonda Hughes approaches content leadership. In this episode, she shares how she turned a scattered content operation into an

Face-to-face connection still matters, especially as AI changes content marketing. “Over the last eighteen months or so, I’ve probably met with 600 or 700 different marketers throughout the world

Content without distribution goes nowhere. Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also believes

“Nobody is coming to the Klaviyo site specifically for the content unless we are driving them there.” Planning distribution first isn’t a new idea, but making it a hard rule is rare. In this episode,

“With these ROI numbers, tell me why I shouldn’t give you advertising’s entire budget right now?” Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. In this

“If we combine those budgets with a team of two, we can do the work of 15 people at Ipsos.” In this episode, Stephanie Losee shows you that you don’t need a big crew to win. Learn how pooled budgets,

“What we ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” That’s how Mallory Russell describes her journey at Square,

“So many people look at content as a cost center, and I want us to be a revenue driver.” In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and why

“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s pushed the bar even higher for the good ones.” In this episode, you’ll learn from Kirti Sharma why trying to make content