Is That a Content Strategy or a Content Plan? | Episode 38

Is that a content strategy? A plan? Or is it a vision?

We’ve realized that a lot of the terminology in our space is actually really confusing. Let’s make sure that when we say the word “strategy” that we are all actually talking about the same thing.

Here are a few of the resources we mentioned in this episode:

• 5 Simple Rules for Strategy Execution

• Your Strategic Plans Probably Aren’t Strategic, or Even Plans

• The Strategy Puzzle of Subscription-Based Dating Sites

• Compress to Impress (the Jeff Bezos example)

You can follow Jimmy on Twitter at @jimmy_daly and Devin at @devinemily. Have feedback? Shoot us an email at podcast@animalz.co.