The Animalz Blog

Some companies publish content that just feels a cut above the rest. The kind you wish you’d created. That teaches you something new. Content that sounds like a real person, not a press release....

The blank page syndrome. We all know it, we’ve all been there.You stare at your screen, and you don’t know how to begin.Staring becomes procrastination. Procrastination becomes anxiety, and it’s...

There’s a copycat crisis in content marketing. Explore the search results for virtually any lucrative keyword, and you’ll find a bunch of articles with lookalike titles, headers and examples....

Content marketing today is a story of underdogs and goliaths, of upstart brands trying to compete with industry giants — or else fight over the scraps they leave behind.You know what this feels...

For the past decade, something has been rattling at the foundation of content marketing. An unspooling of a discipline that once felt purposeful but somehow got lost, took the wrong exit, and...

I never intended to be an addict. Nobody does, I suppose. But the temptations, they’re too powerful. They’ve made me lazy, dishonest, selfish, needy, over-confident — every sin under the sun.I’ve...

“Software is now content,” writes Dan Shipper, co-founder of Every. His statement captures a shift most of us haven’t yet grasped: marketing teams — like yours! — can now build apps with AI and...

Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights to books — Growth Hacking, Inbound Marketing, The Lean Startup.Books certainly...

AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35%, according to several studies. And that figure is only expected to grow.At Animalz, we’ve seen...

As if ranking atop Google isn’t hard enough, marketers are now also expected to gain visibility in AI search. And while SEOs broadly understand what traditional search engines look for, AI...

Your boss thinks AI can 10x your content output. LinkedIn is full of people saying they replaced their entire content team. You’ve tried it yourself. And yeah, it kind of works. But it also kind...

This playbook distills the most valuable lessons from the AI & content season of the Animalz podcast, drawn from conversations with the people doing the real work: founders building tools,...

Five years ago, we launched Revive as a free content refresh tool to help teams identify and prevent content decay. Since then, 39,000 people have used it to win back lost organic traffic.Today,...

Ah, content attribution. The delightful practice of tying our work to business results. Some get away with doing hardly any of it, a select few overindulge, but most of us just try to get it over...

Google “content marketing budget” or “content costs,” and you’ll find ranges, hypotheticals, and benchmarks. But when prospects get on calls with us, what they really want to know is: “How much...

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. Every day, teams create artifacts as part of their...