Data

DataNews
Revive 2.0: The Content Refresh Tool for Instant Decay...
Five years ago, we launched Revive as a free content refresh tool to help teams identify and prevent content decay. Since then, 39,000 people have used it to win back lost organic traffic.Today,...
Tim Metz
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5 min read
11/21/24

Data
The Content Attribution Survival Guide
Ah, content attribution. The delightful practice of tying our work to business results. Some get away with doing hardly any of it, a select few overindulge, but most of us just try to get it over...
Tim Metz
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16 min read
09/24/24

DataStrategy
Content Marketing Budgeting: What Should Your Content Cost?...
Google “content marketing budget” or “content costs,” and you’ll find ranges, hypotheticals, and benchmarks. But when prospects get on calls with us, what they really want to know is: “How much...
Tim Metz
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8 min read
08/22/24

DataStrategy
From Trash to Treasure: Turn Product-Led Leftovers Into a...
There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. Every day, teams create artifacts as part of their...
Sara Coggin
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10 min read
12/14/23

Case StudiesData
How Exer Health Used SEO to 8X Qualified Traffic and Take on...
Regulatory changes that create new, uncontested markets is a tale as old as the world of startups. But that doesn’t make these blue ocean opportunities any easier to exploit, especially for...
Ajdin Perco
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12 min read
03/20/23

Case StudiesData
How Frontify Generated 550 Leads (Without Sacrificing Brand...
In 2020, Frontify, a brand management platform, had just closed their series B. They needed to quickly scale their organic growth to build their presence in a growing market. But, as a brand...
Emily Byford
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8 min read
02/20/23

Case StudiesData
How Parabol Reached 150K Monthly Visits With Content...
How can you make content marketing work with a nitpicking audience, Goliath competitors, and a startup’s budget? It’s a challenge many small teams face. One of them, Parabol, an online meeting...
Tim Metz
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8 min read
10/11/22

Case StudiesData
How 360Learning Grew from 0 to 76k Pageviews Through SEO...
Over the past two years, 360Learning, the LMS for collaborative learning, has grown its blog from zero to 75,877 monthly pageviews — no mean feat in the face of COVID, increased competition, and...
Ryan Law
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12 min read
06/13/22

Case StudiesData
How SimpleLegal Grew Traffic 515% by Embracing the Quirks of...
Many of today’s SaaS companies target niche industries, like legal operations or dentistry. For these “vertical SaaS” companies, much of the old content marketing playbook requires modification....
Ryan Law
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10 min read
03/15/22

Data
The Animalz Content Marketing Benchmark Report 2021
Last year we published the first Animalz benchmark report. That data painted 2019/2020 as a year of success in the face of adversity. Despite tighter budgets and greater uncertainty, most companies...
Andrew Tate
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38 min read
12/08/21

Data
4 Realistic Traffic Goals for Small(ish) Blogs
Big, established blogs have multiple years of performance data. Smaller, newer blogs do not. It can feel like you’re operating in a vacuum. It’s hard to come up with reasonable answers to questions...
Ryan Law
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7 min read
11/09/20

Data
The Animalz Content Marketing Benchmark Report 2020
All content teams, whether a team of one or a team of teams pushing out content every day, are asking the same question—how am I doing?You know your internal metrics. How this week’s post compares...
Andrew Tate
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34 min read
10/20/20

Data
How to Climb the Mountain of Data-Driven Content
Many of the best-performing articles we see are data-driven. They offer a reader something they can’t get anywhere else, and that results in traffic, links, and in some cases, great press.But if...
Andrew Tate
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20 min read
09/29/20

Case StudiesData
Niche Down to Scale Up: A Case Study in Ecommerce Content...
Ecommerce is saturated with content marketing. Companies like WooCommerce, BigCommerce, and Shopify dominate the search results with thousands of articles, peerless brand recognition, and almost...
Ryan Law
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7 min read
08/03/20

Data
We Turned an Idea Into a SaaS Product for Content...
Three weeks ago we launched our first software product, Revive. For the uninitiated, this is a free content refresh tool that finds content decay on your site and recommends articles to...
Andrew Tate
•
12 min read
08/06/19

DataStrategy
The Science Behind 100,000-View Blog Posts
All successful content marketing is successful in the same way.At least, that was our instinct and we wanted to prove it. We’ve seen many blog posts take off, delivering a steady flow of organic...
Andrew Tate
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14 min read
09/10/18