Revive 2.0: The Content Refresh Tool for Instant Decay Analysis
DataNews

Revive 2.0: The Content Refresh Tool for Instant Decay...

Five years ago, we launched Revive as a free content refresh tool to help teams identify and prevent content decay. Since then, 39,000 people have used it to win back lost organic traffic.Today,...
Tim Metz 5 min read
11/21/24
The Content Attribution Survival Guide
Data

The Content Attribution Survival Guide

Ah, content attribution. The delightful practice of tying our work to business results. Some get away with doing hardly any of it, a select few overindulge, but most of us just try to get it over...
Tim Metz 16 min read
09/24/24
Content Marketing Budgeting: What Should Your Content Cost? (With Pricing Examples)
DataStrategy

Content Marketing Budgeting: What Should Your Content Cost?...

Google “content marketing budget” or “content costs,” and you’ll find ranges, hypotheticals, and benchmarks. But when prospects get on calls with us, what they really want to know is: “How much...
Tim Metz 8 min read
08/22/24
From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source
DataStrategy

From Trash to Treasure: Turn Product-Led Leftovers Into a...

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. Every day, teams create artifacts as part of their...
Sara Coggin 10 min read
12/14/23
How Exer Health Used SEO to 8X Qualified Traffic and Take on the Blue Ocean Market
Case StudiesData

How Exer Health Used SEO to 8X Qualified Traffic and Take on...

Regulatory changes that create new, uncontested markets is a tale as old as the world of startups. But that doesn’t make these blue ocean opportunities any easier to exploit, especially for...
Ajdin Perco 12 min read
03/20/23
How Frontify Generated 550 Leads (Without Sacrificing Brand Identity)
Case StudiesData

How Frontify Generated 550 Leads (Without Sacrificing Brand...

In 2020, Frontify, a brand management platform, had just closed their series B. They needed to quickly scale their organic growth to build their presence in a growing market. But, as a brand...
Emily Byford 8 min read
02/20/23
How Parabol Reached 150K Monthly Visits With Content Journalism
Case StudiesData

How Parabol Reached 150K Monthly Visits With Content...

How can you make content marketing work with a nitpicking audience, Goliath competitors, and a startup’s budget? It’s a challenge many small teams face. One of them, Parabol, an online meeting...
Tim Metz 8 min read
10/11/22
How 360Learning Grew from 0 to 76k Pageviews Through SEO Experimentation
Case StudiesData

How 360Learning Grew from 0 to 76k Pageviews Through SEO...

Over the past two years, 360Learning, the LMS for collaborative learning, has grown its blog from zero to 75,877 monthly pageviews — no mean feat in the face of COVID, increased competition, and...
Ryan Law 12 min read
06/13/22
How SimpleLegal Grew Traffic 515% by Embracing the Quirks of Vertical SaaS
Case StudiesData

How SimpleLegal Grew Traffic 515% by Embracing the Quirks of...

Many of today’s SaaS companies target niche industries, like legal operations or dentistry. For these “vertical SaaS” companies, much of the old content marketing playbook requires modification....
Ryan Law 10 min read
03/15/22
The Animalz Content Marketing Benchmark Report 2021
Data

The Animalz Content Marketing Benchmark Report 2021

Last year we published the first Animalz benchmark report. That data painted 2019/2020 as a year of success in the face of adversity. Despite tighter budgets and greater uncertainty, most companies...
Andrew Tate 38 min read
12/08/21
4 Realistic Traffic Goals for Small(ish) Blogs
Data

4 Realistic Traffic Goals for Small(ish) Blogs

Big, established blogs have multiple years of performance data. Smaller, newer blogs do not. It can feel like you’re operating in a vacuum. It’s hard to come up with reasonable answers to questions...
Ryan Law 7 min read
11/09/20
The Animalz Content Marketing Benchmark Report 2020
Data

The Animalz Content Marketing Benchmark Report 2020

All content teams, whether a team of one or a team of teams pushing out content every day, are asking the same question—how am I doing?You know your internal metrics. How this week’s post compares...
Andrew Tate 34 min read
10/20/20
How to Climb the Mountain of Data-Driven Content
Data

How to Climb the Mountain of Data-Driven Content

Many of the best-performing articles we see are data-driven. They offer a reader something they can’t get anywhere else, and that results in traffic, links, and in some cases, great press.But if...
Andrew Tate 20 min read
09/29/20
Niche Down to Scale Up: A Case Study in Ecommerce Content Marketing
Case StudiesData

Niche Down to Scale Up: A Case Study in Ecommerce Content...

Ecommerce is saturated with content marketing. Companies like WooCommerce, BigCommerce, and Shopify dominate the search results with thousands of articles, peerless brand recognition, and almost...
Ryan Law 7 min read
08/03/20
We Turned an Idea Into a SaaS Product for Content Marketers—Here’s the Whole Story
Data

We Turned an Idea Into a SaaS Product for Content...

Three weeks ago we launched our first software product, Revive. For the uninitiated, this is a free content refresh tool that finds content decay on your site and recommends articles to...
Andrew Tate 12 min read
08/06/19
The Science Behind 100,000-View Blog Posts
DataStrategy

The Science Behind 100,000-View Blog Posts

All successful content marketing is successful in the same way.At least, that was our instinct and we wanted to prove it. We’ve seen many blog posts take off, delivering a steady flow of organic...
Andrew Tate 14 min read
09/10/18