Animalz Blog
Interviews
Stop Chasing Perfect Attribution: Deborah Carver on Making...
Content teams are often caught between oversimplified metrics and impossibly...
Tim Metz
•
13 min read
10/25/24
Interviews
Stop Chasing Perfect Attribution: Deborah Carver on Making...
Content teams are often caught between oversimplified metrics and impossibly...
Tim Metz
•
12 min read
10/24/24
Case Studies
How Persona-Focused SEO Brings Preply 25k New Visitors Every...
Preply is one of a handful of companies that dominate the $15 billion online...
Ajdin Perco
•
8 min read
10/17/24
Strategy
Milestone Marketing: An Overlooked Growth Engine in B2B SaaS
We marketers are busy people — hunting for perfect keyword opportunities,...
Tim Metz
•
11 min read
10/09/24
Interviews
From Zero to 40k: How Sara Stella Lattanzio Built Her...
When Sara Stella Lattanzio started posting on LinkedIn three and a half years...
Tim Metz
•
12 min read
10/01/24
Data
The Content Attribution Survival Guide
Ah, content attribution. The delightful practice of tying our work to...
Tim Metz
•
16 min read
09/24/24
Strategy
5 Content Leaders Share 7 AI Insights for Your Team
Generative AI has shaken up the world of content marketing. Teams are...
Ajdin Perco
•
11 min read
09/05/24
DataStrategy
Content Marketing Budgeting: What Should Your Content Cost?...
Google “content marketing budget” or “content costs,” and you’ll find ranges,...
Tim Metz
•
8 min read
08/22/24
Interviews
Founder-Led Content: How Christophe Pasquier Built...
A year ago, Christophe Pasquier, CEO and founder of Slite, made a critical...
Tim Metz
•
10 min read
08/15/24