All content eventually decays—unless you can "refresh" your articles and give them a new lease of life. In this webinar, the Animalz Strategists take a data-driven look at the 3 types of content refresh: the Out-of-Date refresh, the Declining Post refresh, and the Mis-hit refresh.
Resources mentioned
Slides https://docs.google.com/presentation/d/1k9sn8BUatkzPR5H9iUZy2ZIkfFnBgpitmiUSJQhOS6Q/edit?usp=sharing
Content Refreshing: How to Win Traffic by Updating Old Content: Companion article for this presentation https://www.animalz.co/blog/content-refresh/
Revive: Free tool for identifying articles suffering from declining traffic. https://revive.animalz.co/
Audits by Animalz: Done-for-you content auditing. https://audits.animalz.co/