Some companies publish content that just feels a cut above the rest. The kind you wish you’d created. That teaches you something new. Content that sounds like a real person, not a press release....

Remember when content marketing meant something other than chasing keywords? When you could try wild experiments instead of following the same SEO playbook as everyone else?That world is back. SEO...

Animalz just turned 10. In that time, we’ve built content strategies for hundreds of B2B SaaS companies at every stage — from pre-seed startups to public companies. Our content has helped companies...

So, you’ve done all the work of carefully crafting SEO content. But now you need to know which SEO KPIs you should track to measure its performance. We understand. In this guide, we’ll show you the...

Even though we’d like to give ourselves all the adulation, there’s truthfully no “best” content marketing agency. There’s only what’s best for your brand and its needs.For us, we know Animalz...

“Wait, would anyone pay $200 per month when you can pay $20 — or even use ChatGPT for free?” That’s the first reaction we had when we heard about ChatGPT Pro and its price tag.Two hundred dollars...

In Fintech, “fraud” is like the “f-word” — companies are reluctant to discuss their battles against fraudsters for fear of revealing vulnerabilities. This secrecy leaves organizations exposed...

The internet is on 🔥 about internal Google documents leaked to Rand Fishkin, co-founder of Moz, SparkToro, and all-round SEO legend. The materials confirm what we have always believed: original,...

Between juggling content creation, distribution plans, and keeping tabs on your customers’ metrics, you also need to stay up to date on the latest in content marketing. Easy peasy, right? 😅 (Read:...

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” The search giant expects this update to reduce unhelpful, low-quality content by 40%. This update is part of a...

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research...

Manual link-building isn’t for the faint of heart. You knock on many doors, endure countless rejections, and occasionally score a few backlinks — campaign after campaign after campaign.It’s a...

Today I’m excited to announce that I’ve appointed Kristen Craft to Animalz’s senior leadership team as the company’s first General Manager.Kristen will lead our Strategist team and work directly...

Today, we’re launching a new service: the Animalz Content and SEO audit.

Animalz was founded on the belief that content marketing is one of the most effective tools for helping businesses grow, because it is a practice grounded in helping customers solve their...

We’ve just launched a new service: on-demand consulting for your content team.

“Everybody thinks he or she can be a writer,” he said with an airy irony. “Don’t tell me it’s a crime to try,” she said. “It’s a crime to think it’s easy,’” he said. “But if you’re really serious,...

We are thrilled to announce Revive—our first product. It’s a free tool that finds content decay. You can try it out here. Traffic growth can be measured just like a SaaS company’s MRR:New blog...