Interviews

Beyond Vanity Metrics: SegMetrics' Keith Perhac on Asking...

Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That's the core philosophy of Keith Perhac, founder of SegMetrics, a...

Tim Metz • 17 min read

10/29/24

Interviews

Beyond Vanity Metrics: SegMetrics’ Keith Perhac on...

Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing...

Tim Metz • 16 min read

10/28/24

Interviews

Stop Chasing Perfect Attribution: Deborah Carver on Making...

Content teams are often caught between oversimplified metrics and impossibly complex attribution models. Deborah Carver, creator ofThe Content Technologist, has spent over a decade helping...

Tim Metz • 13 min read

10/25/24

Interviews

Stop Chasing Perfect Attribution: Deborah Carver on Making...

Content teams are often caught between oversimplified metrics and impossibly complex attribution models. Deborah Carver, creator of The Content Technologist, has spent over a decade helping...

Tim Metz • 12 min read

10/24/24

Interviews

From Zero to 40k: How Sara Stella Lattanzio Built Her...

When Sara Stella Lattanzio started posting on LinkedIn three and a half years ago, she was just looking for a creative outlet. Now, she’s a LinkedIn Top Voice with nearly 40,000 followers, and her...

Tim Metz • 12 min read

10/01/24

Interviews

Founder-Led Content: How Christophe Pasquier Built...

A year ago, Christophe Pasquier, CEO and founder of Slite, made a critical decision: to transform his sporadic social media presence into a consistent, personal narrative about building a knowledge...

Tim Metz • 10 min read

08/15/24

Interviews

Founder-Led Content: Blitz-Scaling Social with doola’s Arjun...

When Arjun Mahadevan, CEO of doola, offered me just 15 minutes for an interview, I was skeptical. How could we possibly unpack his founder-led content approach in such a short time?Little did I...

Tim Metz • 13 min read

08/14/24

Interviews

Founder-Led Content: How Skiplevel’s Irene Yu Turns Personal...

When software engineer Irene Yu founded Skiplevel, an education company helping product managers become more technical, she faced a common startup challenge: how to reach and engage her target...

Tim Metz • 9 min read

08/13/24

Interviews

Founder-Led Content: Lessons From Reclaim’s Henry...

Many startup CEOs spend all their time on product roadmaps and investor decks. Henry Shapiro of Reclaim.ai makes sure he also has time for LinkedIn. This isn’t a distraction from his “real work” —...

Tim Metz • 14 min read

08/12/24

Interviews

How Jess Cook Turns Content and PR into a Power Couple at...

We’ll need new ways to reach people if an exponential increase in copycat content makes existing channels less effective (thanks, AI).PR could be one of those ways. Not necessarily in the...

Tim Metz • 11 min read

07/16/24

Interviews

Why Megan Morreale Thinks Content Marketing As We Know It Is...

As a content marketer, you’ve likely sensed the ground shifting beneath your feet. Teams are restructuring, SEO isn’t the sure bet it once was, and then there’s the constant threat of what AI might...

Tim Metz • 14 min read

07/16/24